Wellness flyers can effectively do the job when promoting well-being or health concerns. Often, many people treat wellness flyers as regular flyers and fail to convey their message, thus rendering them useless.
The secret to getting your message across through wellness flyers lies in the designs, and it’s easier than you think. Here are six tips you can leverage to create an impactful wellness flyer that will hit the mark.
1. Choose calming colors
Creating a wellness flyer aims to evoke emotions of relaxation, peace, and healing, which can resonate with the readers. Calming colours like soft green, blue, or lavender can help evoke those emotions as they are psychologically linked to feelings of relaxation and peace.
Such calming colours are psychologically linked with tranquillity and harmony, making readers feel relaxed. When creating a wellness flyer, avoid bordering on aggressive colours like bright red, neon blue, or pink, which can aggravate stress or anxiety. In general, the best advice is to use soft and pastel colours to give an aesthetic yet calming effect to the overall look of the flyer.
2. Minimal and clutter-free designs
The main aim of a wellness flyer is to encourage readers to either practice wellness methodologies or try new activities that can improve their overall wellness. Hence, it is advised to keep design or visual elements to a minimum to make your flyer look breathable and flow.
Even though white space is not visually preferred, it can give your design an edge in a wellness campaign. Incorporating white space into your design can help guide the readers’ eyes towards essential elements and prevent them from getting overwhelmed.
Furthermore, organizing your content into sections of grades can help enhance the overall visual flow, making your flyer more comprehensible. To further improve your design by reducing clutter, consider limiting text to a bare minimum, avoiding long chains or blocks of text.
3. Use high-quality images
The aim is to evoke tranquility, so be mindful of the images you incorporate in your flyer. Aim to find and include photos that reflect feelings of calmness, including pictures of nature, spas, a slow-paced lifestyle, or even healthy activities.
Once you have the theme of your photos in order, it is essential to ensure that the image we include is high resolution. Maintaining a professional, trustworthy look is only attainable if the visual elements you incorporate are high quality and do not pixelate when printed or uploaded to digital platforms.
Consider using free stock images, too. Many offer beautiful visuals that align well with a calm, authentic aesthetic. Look for pictures with muted tones and natural lighting that feel more genuine and help convey your message clearly and warmly.
4. Stick to legible fonts
Font is where most people tend to digress and go off track. Easy-to-read phones are the most viable option when creating wellness flyers since you want the readers to focus on the message rather than the overall aesthetic.
Incorporating white space is essential because you want your readers to focus on the message; hence, using fancy text can look very distracting. Use simple fonts like Times New Roman, Arial, and Calibri, which are classic yet easily legible.
Avoid using a mix of fonts and stick to a maximum of two. Ensure that your text is categorized according to its level, headings are in a leading size, followed by smaller font for subheadings, and so on, which can improve readability.
5. Add a clear CTA
What is the purpose of your flyer? What are you promoting? What solutions are you offering to the reader? Your flyer must have a clear message that needs to be the highlight, thus instantly attention-grabbing.
Adding a call to action in your flyer is essential to giving readers direction on what they must do. Highlight the call to action or make it stand out in an easily distinguishable way. You can even add a relevant symbol with your CTA to make it stand out, and use an AI background remover to clear the picture of any clutter.
6. Opt for shareable and print-ready formats
It is essential and worthwhile to ensure that your flyer fits all formats: print and digital. Double-check whether the flyer performs well on mobile platforms, since most people will view it on their phones if it is for digital media.
If you use pictures, double-check whether they pixelate or perform as expected to avoid last-minute design nuisances. Use flight dimensions suitable for print and digital sharing, such as Instagram or WhatsApp. Moreover, save your flyer in multiple formats for maximum versatility.
Conclusion
If you are well aware of your message and what feelings you wish the flyer to evoke in your readers, then designing a wellness flyer shouldn’t be much of an issue. As long as your message is clear and the design is simple, straightforward, and visually appealing, your message will most likely get across. Ultimately, it is all about communicating your message to the reader so that your service/product/message is well-received and easily understood.