Given all of the stress shoppers experienced last 12 months because of the pandemic, it’s onerous to elucidate how jewellery consumption grew some 50% because the preliminary knowledge from the BEA suggests. That stated, Signet was capable of keep pace with sales up 50% year-over-year and 28% over fiscal 2020. Finally, for those customers who’re merely selecting other metals over gold – it’s all the time helpful to remind them of the many distinctive and unrivalled qualities of gold jewellery. While educating clients on matters like the state of the industry or the historical past of jewellery could be a time-intensive funding, it’s a valuable avenue for growing rapport and bettering the chance of repeat business. This is a robust tool for upselling for jewellery retailers – encouraging customers to buy multiple gadgets rather than a ‘one off’ piece.
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